
Research, strategy, and campaign support for candidates and causes working to win in rural America.
Explore our dataset
We track county-level presidential results across the last five cycles. The chart below shows one piece of that — layering county returns with polling, Census data, and USDA classifications to shape our strategic recommendations for campaigns and organizations.
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From the newsletter

April 30, 2026
When you give voters a chance to evaluate Republicans on what they’re actually doing (on costs, on Social Security, on tariffs, on Iran) the numbers get a lot worse for them.

April 30, 2026
If a rural county chair did only three things from this document, I'd argue they should be these.

April 28, 2026
We're fighting for the highest quality of life with the lowest cost of living.
Retainer services
We offer three retainer services for candidate and issue campaigns — tailored to your timeline, your district, and your existing team.
Retainer service
Full-stack management for rural candidate and issue campaigns.
We run rural campaigns end-to-end — strategy, staffing, field, comms, fundraising, and compliance — for candidate campaigns at every level and for issue campaigns working in places most consultants don't show up.
6–18 months · campaign-specific scoping
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Messaging built for rural voters by rural strategists.
Research-driven messaging, paid and earned media strategy, and crisis comms for the candidate and issue campaigns running where every conversation counts.
3–12 months · or project-based
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Field programs designed to build power in small towns and rural communities.
Volunteer infrastructure, deep canvass, voter contact, and committee support for the candidate and issue campaigns building durable local power in rural America.
Ongoing retainer · or cycle-specific
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